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Who we are.

We are a carefully curated network of practitioners in strategy, technology, operating model design & data science.

Our delivery and value ethos is pragmatism over theory, based on our experience in helping large and complex businesses navigate and grow through the last 2 key waves of transformation -  eCommerce & Digital.

Large agency and consulting partners are too entrenched in their current ways of working to change to this model and deliver it to businesses. We believe future success will need a break from the past and that is why our client engagements are lean, outcome focused and committed to measurable value delivery.

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Krantik Das

Founding Partner

Over 20 years experience working with leading retail, CPG, fashion, B2B and automative brands across global markets (Europe, US, APAC). He is a trusted partner for clients, advising and delivering strategic transformation programmes in digital commerce, customer engagement and MarTech - across product categories and channels.

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